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Websites, built the modern way.

Strategy, design, technical SEO and AEO, on HubSpot CMS. Built faster with Claude, on time and in scope, then improved every month. The same proven process behind hundreds of high-performing websites, now with AI doing the heavy lifting.

Built OnClaude+HubSpot
What it is

Not a template. A website that earns its keep.

Most websites are either pretty and useless or functional and forgettable. We build sites that are fast, findable and built to convert, using a content-first method that starts with what your buyers need and ends with a site your team can edit without a developer. New build or a tired site that needs rescuing, we cover everything from first sitemap to technical SEO and AEO.

Quicker, with Claude

The audit, research, first-draft copy and much of the build are accelerated by Claude, so you get a better site in a fraction of the time.

On HubSpot CMS

Your website, CRM and marketing in one place. No-code editing, secure hosting, and every visitor tracked back to a real pipeline.

Found everywhere

Technical SEO and AEO built in from day one, so you show up in Google and in AI answers from ChatGPT, Claude and Perplexity.

Why us

Built by the team that shipped hundreds of websites.

Mark led the web design and development team at one of the world's largest HubSpot agencies, a five-time HubSpot Global Partner of the Year. Hundreds of HubSpot CMS websites, a proven four-gate process, and a hard rule that every site is signed off against real performance benchmarks before it goes live. That standard has not changed. What has changed is the speed, because Claude now does the slow parts.

90+
Google PageSpeed on desktop, certified at go-live
70+
Google PageSpeed on mobile, certified at go-live
On time
in scope and on budget, gate by gate
No-code
your team edits it without a developer

High-performance sites are profitable sites. When a page load moves from one second to three, the chance a visitor bounces climbs by around a third. Speed is not a nice-to-have, it is revenue, so we treat it as a pass-or-fail certification, not an afterthought.

How we build

A clear, four-gate process. Nothing left to chance.

We move through four sign-off gates. Each gate is approved by you before the next begins, so you always know where the project is and nothing goes out of scope. It is how we keep a build on time, in scope and on budget, every time.

01

Strategy

Discovery workshop, then your website blueprint: audit and competitor analysis, sitemap, SEO keyword research and map, and a High Impact Page Strategy. Claude accelerates the research so we start with evidence, not guesswork.

02

Content-first design

We design your homepage concept and draft the copy for your key pages in your voice. Content first, not design first, so the words and the layout are built to work together.

03

Design and copy rollout

Every template and page designed for desktop and mobile, all copy written, and a clear functionality spec agreed before we build.

04

Build and launch

Built in HubSpot CMS with reusable modules, a full staging site, quality control against our performance certification, SEO checks and redirects, go-live and CMS training for your team.

05

Continuous improvement

Your website is never truly finished. After launch we keep improving it month on month with data-led sprints, so it compounds in value instead of slowly going stale. Optional, and the natural next step for most clients.

What's included

Everything from first sitemap to go-live and beyond.

A complete build, not a shopping list of extras. It all comes as standard.

Strategy and structure

Discovery, competitor audit, sitemap and a High Impact Page Strategy so every page has a job to do.

Copywriting in your voice

Content-first pages drafted with Claude and polished by us, so the site sounds like you and reads for conversion.

Design, desktop and mobile

On-brand, creative design with the micro detail that makes a site feel considered, built mobile-first.

HubSpot CMS build

Reusable themes and modules, so your team can build and edit pages themselves, no developer required.

Technical SEO

Clean markup, fast Core Web Vitals, redirects, schema and a keyword map baked into the build, not bolted on.

AEO, answer-ready

Structure, schema and clear answers so AI engines quote your site, not just classic search.

Speed certification

Signed off against Google PageSpeed and health-score benchmarks before we let it go live.

Training and aftercare

CMS training for your team and a settling-in period after launch, so you own it with confidence.

Free website audit

See exactly where your website is leaking growth.

Send us your website and Mark will run a focused audit of speed, technical SEO, AEO readiness and conversion, then walk you through what he finds. You get a clear, honest picture of your best first moves, whether you build with us or not. No cost, no obligation.

SEO and AEO

Buyers ask Google. Now they ask AI too.

Search is splitting in two. People still type queries into Google, but more and more they ask ChatGPT, Claude, Perplexity and Google AI Overviews and take the answer they are given. If your site is not structured to be understood and quoted by those engines, you are invisible in half the buying journey. We build for both.

1

Findable

Fast, crawlable, well-structured pages with a proper keyword map and clean schema, so classic search ranks you.

2

Quotable

Clear, answer-shaped content and structured data, so AI engines can lift and cite your pages with confidence.

3

Trackable

Wired into HubSpot and analytics, so you can see which pages and which channels actually bring enquiries.

Continuous improvement

Launch is the start, not the finish line.

A website that never changes slowly loses to the ones that do. Our continuous improvement plan keeps yours getting better every month, guided by real data rather than opinion. We run monthly sprints powered by Claude, Ahrefs and your analytics, and everything is prioritised by likely impact so we always work on what moves the numbers first.

An impact-scored task board

A living board of improvements, each scored on the data and a clear-eyed estimate of impact and effort, so priorities are obvious and never a debate.

A monthly improvement report

Plain English on what we changed, what it did, and what is next. No jargon, no vanity metrics, just the story of your site getting stronger.

Data-led sprints

Speed, SEO, AEO, content and conversion work chosen by evidence from Claude and Ahrefs, delivered in a steady monthly rhythm.

Plus all the other things AI now makes possible: fresh landing pages in hours, on-brand imagery, A/B tests written and analysed for you, and content kept answer-ready as the AI engines change. If it will help your site earn more, it goes on the board.

FAQ

The questions we usually get.

Our home is HubSpot CMS, so your website, your CRM and your marketing all live in one place. Where it fits your goals we also design and prototype in Claude before we build. If you are not on HubSpot we can still help you improve your current site and plan the move.

The method is the same proven four-gate process we have run for years. Claude makes the slow parts fast: the audit, competitor and keyword research, first-draft copy for every page and much of the build. That means a quicker, smoother project for you, without cutting the strategy or quality that make a site actually work.

AEO is optimising your site so it is quoted by AI answer engines like Google AI Overviews, ChatGPT, Claude and Perplexity, not just ranked in classic search. We build clear structure, schema and answer-ready content into every page, so you show up where buyers now ask their questions.

Often, yes. The free website audit is the best place to start. Sometimes the quickest wins are speed, SEO and AEO fixes on your existing site, and continuous improvement can take it a long way before a full rebuild is worth it.

It is a simple monthly plan, scoped to the size of your site and how hard you want to push. We will size it with you after launch or after the audit, and you can start, pause or stop it whenever you like.

Yes. Share your website and Mark will run it and talk you through the findings. No cost and no obligation, and no hard sell at the end of it.

Get started

Let's build you a website that works.

The best first step is a quiet chat, or the free website audit if you would rather see the gaps first. Either way, no pressure and no jargon.